How we live… How we work… How we play…
Electricity is essential.
Electricity is essential: the state of the Canadian electricity industry report 2025 answers the important questions about electricity facing Canadians right now and provides concrete recommendations on how we can move forward and invest.
I had an amazing time working on these illustrations for our ad campaign and featuring them in our annual State of the Industry 2025 publication. The concept for these illustrations was to create a series of cross-section illustrations demonstrating how electricity is being used by people in their everyday life, whether that’s at home, work or play.
Sketches


Final Illustrations
Ad Campaign
Project Scope:
Illustration
Branding
Graphic Design
Typography
Print